MONJU
Next-generation CRM system -MONJU-
- About MONJU jointly developed with Synergy Marketing and Nakagawa Masashichi Shoten
- Introduction of the joint venture Nakagawa Masashichi Shoten Co., Ltd. https://nakagawa-masashichi.jp/ Marketing Co., Ltd. https://www.synergy-marketing.co.jp/ Click here for information about “MONJU”.
“MONJU” is a cloud-based brand communication system that aims to realize optimal communication for each customer based on brand understanding.
By integrating customers without barriers between online and offline, and analyzing, visualizing, and grasping the level of brand understanding on the three axes of “I like the product,” “It fits my lifestyle,” and “I sympathize with the brand vision,” we aim to develop consistent communication at all touchpoints and improve understanding and support from customers.
These methods incorporate the branding knowledge cultivated over many years at Nakagawa Masachi Shoten.
The main customers are expected to be manufacturers and brands that have their own e-commerce sites, such as brands that also operate e-commerce mainly in physical stores.
(Formerly: Synergy BCS The product name has been changed in April 2024.) ）
Collaborative development with Synergy Marketing Co. and Nakagawa Masashichi Shoten Co.
Synergy Marketing, Inc.
We feel that one-sided company-led digital marketing that emphasizes the efficiency of conventional communication and vendor-led SaaS (tools) that pursue functionality are losing the support of consumers, and we aim to create a society in which companies, brands, and consumers (customers) create value that empathizes with each other.
Nakagawa Masachi Shoten
Based on the vision of “energizing Japan’s crafts!”, we have been communicating with an emphasis on branding rather than traditional marketing.
VeBuIn
Traditionally, we have positioned the “DX business” that supports the digital transformation of companies as one of our core businesses. Although our strength is the latest IT technology, IT technology is only a means to an end, and we believe that our first priority should be empathy for “what kind of transformation our client companies aspire to.”
The thoughts of the three companies overlapped, and it was decided to jointly develop and provide “MONJU”.
In addition, the three companies have established a joint venture “MONJU”.
I am confident that the three companies, which have different business domains and strengths, will work together to propose a “new relationship between companies and consumers” to society.
Nakagawa Masachi Shoten
Founded in 1716 (the first year of Kyoho), this long-established store in Nara celebrated its 300th anniversary in 2016. With the vision of “Energizing Japan’s crafts!”, we have about 60 directly managed stores nationwide under brands such as Nakagawa Masachi Shoten, Yu Nakagawa, and Japan City.
Name: Nakagawa Masachi Shoten Co., Ltd.
Representatives: Representative Director and Chairman Masachi Nakagawa, President and CEO Aya Senishi
Location: 1112-1 Higashikujo-cho, Nara City, Nara Prefecture
Established: 1716 (the first year of Kyoho)
Capital: 10,000,000 yen
Business: Planning, manufacturing, wholesale, and retail of household goods, industry-specific consulting, production area support, etc.
URL: https://nakagawa-masashichi.jp/
Synergy Marketing Inc.
With the vision of “creating a world where people and companies are attracted to each other” and with the mission of “Create Synergy with FAN,” we are a company that comprehensively supports our clients’ digital marketing activities with cloud services and human services, from analysis to planning, design, operation, and effectiveness verification.
Name: Synergy Marketing Inc.
Representative: Chairman Masao Tashiro
Osaka Headquarters: 1-6-20 Dojima, Kita-ku, Osaka-shi, Osaka Prefecture Dojima Avansa 21F
Tokyo Head Office: 4-1-28 Kudankita, Chiyoda-ku, Tokyo Kudan First Place 7F
Founded: September 2000
Capital: 90,000,000 yen
Business: Cloud service business and agent business in the CRM field